Design Org Goals - NoSQL Portfolio Planning
Published Mar 2024
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Updated Jun 2025
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2 minutes read
Summary
Led discovery and planning initiative for AWS NoSQL portfolio (DynamoDB and Keyspaces) to identify key opportunity areas and secure stakeholder buy-in for new design projects.
The goals were to:
- Identify opportunity areas across DynamoDB and Keyspaces services
- Secure stakeholder and leadership buy-in for converting opportunities into projects
Approach
Discovery Methods
- Conducted Solution Architect interviews to understand customer pain points
- Created customer journey maps to visualize experience gaps
- Analyzed customer journey analytics data
- Developed working backwards documents for stakeholder alignment




Key Findings
DynamoDB Insights
- Identified usability issues in table settings update workflow
- Analyzed darkroom reports to validate pain points


Keyspaces Opportunities
- Discovered need for query reusability features
- Validated manual effort reduction opportunities through SA interviews


Challenges
- Limited data availability for hypothesis validation
- Reliance on internal customer feedback
- Need for strong narrative to secure stakeholder buy-in
Impact
- Generated 3 new design projects:
- 1 DynamoDB improvement initiative
- 2 Keyspaces feature developments
- Successfully influenced product and engineering leadership to prioritize identified opportunities