Summary

Created a measurement framework to understand how customers use the AWS console, focusing on Database services.

The goals were to:

• Improve tagging coverage from 5% to 100% for Database services
• Create a reporting mechanism to highlight usage trends
• Establish system to measure customer journey

Approach

1. Defined measurement needs and tagging requirements
2. Worked with console team to implement page-level tagging
3. Created documentation for tagging schema
4. Analyzed data using darkroom (internal tool)

Process

• Documented KPIs and tagging schema
• Collaborated with dedicated engineer each sprint
• Assigned tagging tasks to engineers

_{Customer journey analytics framework doc}

_{Customer journey analytics framework doc}

Impact

• Achieved 100% tagging coverage for Database services
• Established reports to measure acquisition, activation, and retention
• Created monthly stakeholder updates with designer commentary

_{Report with insights}